As RED DOT Project approaches its fifth anniversary, we have been taking a look at who we are, what we do, and how we might continue to evolve to better “sustain artists for Northeast Ohio.”

At its core, RED DOT is about getting our artist members work sold. We believe that artist’s work is important, of value — that strengthening artists as entrepreneurs, as small businesses, strengthens our region in ways large and small. And that by joining together, we can more effectively articulate for our cause — and get more of our artist members work to the marketplace.

How does RED DOT Project work? Stacks of flat file drawers are on-site limitless private galleries. Our searchable website and digital database work together to create a virtual portfolio of the art of Northeast Ohio, all accessible at one source. These tools have enabled us to become a complete art resource for business, corporate, and individual clients — as well as gallery owners, curators, and art consultants — looking for art to purchase, sell, or exhibit. Everything we do is mission driven. Our goal is always to provide real economic and sales opportunities for artists and arts entrepreneurs and to advocate for artists as business people. Sales to the business and corporate sector are strong. We are proud of our work in growing that market and making it easier for potential clients to access the work of the artists of Northeast Ohio.

Where do we go from here? We will continue to look for new ways to do our work — including the launch of our new online store/collection/gallery at shopreddotproject.org — on February 11, 2010. Our goal with this project is to continue to use technology to make all kinds of art more accessible and to a wider audience. We hope you take a look, and do some shopping too! We also hope you come back often to learn more about what’s up with RED DOT, and offer your feedback.