changing the way we do business
A New York Times article this month covers the use jpeg images to sell artwork. The article quotes:
Lisa Schiff, a New York art consultant, agreed, saying that “99 percent” of her sales now involve a JPEG at one stage or another. “It’s changed the way we all do business,” she said. “People have begun using JPEG as a verb: JPEG me this work.”
RED DOT Project has a digital database of our artist members’s works that allows for the transmission of digital presentations, short listing of artwork, and streamlined process for art procurement.
While I recognize that a jpeg is not the real thing, it certainly helps to start the conversation and determine direction for artwork purchases.
James Massena March :: City Windows
