love what you love
I am often asked what art sells best. My reply takes on a rambling quality about the variety of art styles, colors or visual content has been selling. The art that sells is the art that satisfies an individual requirement. Sometimes it is color (’we need something blue to go with our carpet’).
Betsy Molnar, Cosmos
Sometimes it is content (’we want to show Cleveland’).
Barney Taxel, Downtown from Garfield’s Monument
Sometimes it is style (’we want something contemporary’).
Brock Winans, Untitled
More recently, a client found a print she loved by Kate Ward Terry. Her sister had gone to school with Kate, and she was thrilled to add Kate’s piece to her collection.
Kate Ward Terry, Disordered
It is hard to quantify what sells best because each decision is based on an individual’s or company’s goals. What does work best is discovering an artist or a piece of artwork that you love and buy it, hang it up, and enjoy it.
This image comes via Housemartin. Amy Butler sums it up best, “Great style comes from confidence. Love what you love, and don’t be shy about it.”
Country Living Magazine, January 2008
